Bhoga Srinivasa Murthy – Tirumala

• Among Pancha Berams, Moola Murthy is the important deity.
• The second important idol is known as Bhoga Srinivasa Moorthy. according to He is known as “Kouthuka Moorthy” and “Purusha Beram”.
• He is worshipped daily at the time of Ekantha Seva.
• He is also known as ‘Manavala Perumal’.
• The word Manavalan means ‘Bride groom’ in Tamil. He is the one who becomes a bridegroom almost every day.
• He is considered to be an evergreen bridegroom. This is the reason He sleeps on a comfortable silk bed every day and leads a very luxurious life. Because of this enjoyment, He gets the name of Bhoga Srinivasa Moorthy.

This silver replica’s height is one and a half feet. It is placed near the feet of Chief Idol.

• Everyday morning after Suprabhatam and before Thomala Seva i.e., flower decoration, this silver idol is given a holy bath in the waters of Akasa Ganga theertham.
• In the place of Chief Idol, only Sri Bhoga Srinivasa Moorthy receives all Abhishekams every day.
• Every Wednesday at 6 a.m. in the Maha Mandapam which is in front of the golden door, Sahasra Kalasa Abhishekam is performed to this silver idol.
• Sri Bhoga Srinivasa Moorthy’s idol will be kept before Garuda Alwar on a seat meant for taking bath.
• At that time both the idols i.e., Sri Venkateswara of Ananda Nilayam and Bhoga Srinivasa Moorthy will be connected with either silk thread or thread made out of gold.
• This signifies that the Abhishekams are performed to Chief Idol.
• During Sahasra Kalasa Abhishekam, to the right side of Sri Bhoga Srinivasa Moorthy on a seat meant for taking bath they place Sri Devi and Bhoo Devi sametha i.e., along with, Malayappaswamy.
• On the left side on another seat for bath, commander-in-chief Vishwaksena’s idol will be placed. This will face south. Now this will be near Bhoga Srinivasa Moorthy. Together Archakas will perform Sahasra Kalasa Abhishekam.
• After Abhishekam Milk rice, Appalu (pancake-like sweet) Pongal, etc., are offered as Naivedyams.
• Every night during Ekantha Seva a particular service by the name ‘Pavvalimpu seva’ (An act of reclining) is offered to Sri Bhoga Srinivasa Moorthy.
• But, for one month i.e., during Dhanurmasam (December, January) this pavvalimpu Seva is offered to Sri Krishna whose idol can be seen in Ananda Nilaya.
• The act of reclining will take place every night for Sri Bhoga Srinivasa Moorthy. This act of reclining takes place on a hanging cot. This cot will have a silk bed and four silver chains will be holding this cot. 
• On this hanging cot, Sri Bhoga Srinivasa Moorthy will recline with His Head facing south. Around the cot in the name of Tarigonda Vengamamba, on the floor, they will have beautiful rangoli. Two feet long silver lamp stands will be placed in front of the cot. 
• The Sannidhi Golla will light those lamps.
• During Ekantha Seva Lord Venkateswara will be offered sugar mixed with lukewarm cow’s milk. Pancha Kajjayam consisting of poppy seeds sugar, cashew nuts, dry coconut, dry grapes, cardamom powder, meva made of cut fruits, etc., are also offered.
• They make two balls of Sandalwood paste. One ball of Sandalwood paste will be placed near the feet of the Lord. Half of the second Sandalwood ball will be placed on the chest of reclining Sri Bhoga Srinivasa Moorthy, and ¼ of the paste will be placed on Sri Maha Lakshmi who dwells on Lord Venkateswara’s Chest. 
• The remaining quarter will be placed near the Feet of the Lord so that celestial beings like Brahma and other Gods can worship the Lord during their visit.
• When the Pavvalimpu Seva (the act of reclining) takes place, near the entry point to Ramulavari Meda, a descendant of Annamacharya with a Tamboora in his hand will be singing a lullaby. 
• After the lullaby is completed Tarigonda Vengamamba’s Muthyala Harati is performed to Lord of Ananda Nilayam and then to the reclining Bhoga Srinivasa Moorthy. 
• In the light of Harati when we look at the glowing face of Lord Venkateswara we will be transformed into a world of supreme happiness. With this Muthyala Harati, the daily poojas to Lord Venkateswara will come to an end.
• After the Muthyala Harati, the sugar-mixed milk and the fruit salad are offered to devotees as Lord’s prasadam.
• The next day morning during Suprabhatam chanting, Archakas enter the bedroom of Bhoga Srinivasa Moorthy through the golden doors and gently wake him up in a traditional way. 
• From this bedroom, the idol of Sri Bhoga Srinivasa Moorthy is taken into Ananda Nilaya and there it will be placed near the Feet of the Chief Idol.

A Pallava queen by the name of Samavayi (Shyamavva or Shyamalamba) presented this silver idol to the temple in the year 614 A.D. She is popularly called ‘Kadavan Perun Devi’. At that time it seems, that the Ananda Nilayam was undergoing some repair work. To facilitate the worship without any disruption, she got Tiruvilan Koil (Bala Alayam or small temple) constructed, and installed the silver idol of the Lord. Now this place is called Snapana (Holy Ablutions) Mandapam. After installing this silver idol she made arrangements for Nitya Pooja and Nitya Abhishekam. She had passed a rule to take out the idol of Sri Bhoga Srinivasa Moorthy in procession in the Tamil month of Peratasi (Sep- October). She had liberally donated varieties of ornaments and jewelry to Sri Bhoga Srinivasa Moorthy. From that day onwards this silver idol known as Sri Bhoga Srinivasa Moorthy has occupied a place of importance in all temple rituals.